Recently, by China National Grid sponsored by the 2018 Chinese Kitchen Power Summit Forum outgoing information: the first half of the year, the kitchen appliance market size reached 35.6 billion yuan, with nearly double-digit growth to lead the entire home appliance market, can be described as a unique show. First of all, the kitchen and electricity market is generally in the popularization stage. So-called kitchen appliances, mainly including hood, cooker, disinfection cabinets, microwave ovens, electric ovens and so on. At present, the traditional large-scale home appliance market is increasingly saturated, color TV, refrigerators, washing machines and other products of urban and rural households have a high level of household ownership. In contrast, the retention of kitchen and electrical products in our households, especially in rural areas, is still relatively low.
Popularization of consumption for the kitchen and electricity market to bring huge growth space. Secondly, the trend of consumption upgrading is obvious. On the one hand, good products sell good prices. Along with the optimization and upgrading of product structure, the average market price of hood, gas cooker and disinfection cabinet in the first half of the year was 6.9%, 4.5% and 5% respectively compared with the same period last year. This shows that the kitchen and electricity industry is still in the product high-end and price upward channel. On the other hand, the new product has brought a new hotspot.
With the rise of a new generation of consumers, the overall kitchen concept is increasingly accepted by the market, dishwashers, electric ovens and other new kitchen and electrical products began to sell. Third, the survival of the fittest to promote industrial upgrading. Under the dual role of market inversion and standard guidance, kitchen electric enterprises accelerate the survival of the fittest. Since this year, the kitchen and electricity market competition intensified, the mainstream brand online continued to power, accelerated to the three or four-tier city expansion, coupled with the main e-commerce platform began to clear the Shanzhai kitchen and electricity brand, obviously squeezed the living space of small miscellaneous cards. At the same time, kitchen power efficiency standards to promote the industry shuffle. On April 1 This year, the new energy efficiency standard for gas stoves was implemented, dividing the energy efficiency level of domestic gas cookers into three levels, and products with energy efficiency of less than level three would face elimination. In addition, the national standard of dishwasher function is being developed, the energy efficiency standard of rice cooker has been included in the revision plan, microwave oven, pressure cooker, ice machine and other kitchen electrical products energy efficiency national standards have been applied for establishment.
The development and upgrading of energy efficiency standards is aimed at guiding the technical R & amp; direction and industrial upgrading of the kitchen and electricity industry, and objectively also raises the entry threshold for the industry. Taken together, as the downward pressure on the home appliance industry continues to appear, the kitchen and electricity market compared with the previous high growth rate will have a correction. However, in view of the above triple benefits and the gradual recovery of the real estate market and other factors, the growth of the kitchen and electricity industry is still worth looking forward to.